Fight and Win the Future | 2025 Dosfarm New Product Launch Conference Official Announcement!
Fight and Win the Future
2025 Dosfarm New Product Launch Conference Official Announcement!
Dosfarm will hold a grand "Fighting and Winning the Future" 2025 new product launch conference in Chengdu, Sichuan on March 21. Faced with the turbulent food industry and the continuous upgrading of market demand, only by adhering to the concept of fighting can we stand firm and win the future. This is not only a display of new products, but also a beautiful expectation for future cooperation and development. Looking forward to meeting you in Sichuan and participating in the event!
Time: March 21, 2025 (Friday)
Address: Chengdu Xingchen Hangdu International Hotel, No. 888, Hanglin Road, Shuangliu District, Chengdu, Sichuan Province (20 minutes drive from Shuangliu Airport)
2025 Strategy Set Sail-New Products Debut
In the context of health appeal and sensory experience becoming the dual engines of consumption, and shifting from "pure sweetness" to "nutrition + function" dual value, Urban Ranch has insight into new consumer demands. Guided by nutrition, health, and function, it has released three strategic new products and opened up a new track in the candy industry.
ABOUT DOSFARM
Guangdong Xinle Food Co., Ltd. created its own brand "Dosfarm" in 2012, advocating to create a healthy and delicious life for the public so that people in the bustling city can also find a natural and healthy ranch life. The first Urban Ranch 38g transparent triangular bottle sugar-free mint candy has been widely recognized by consumers everywhere since its launch, becoming a star product that sells well across the country, with cumulative sales of more than 440 million bottles. In addition to the hot-selling domestic products, its products are also exported to more than 40 countries including Japan, South Korea, Thailand, Dubai, Europe, and the United States. Behind the hot-selling products is the strong support of the company's strong strength. Urban Ranch has been focusing on the candy industry for 23 years. With its unremitting pursuit of quality, it has passed 4 international system certifications such as FSSC22000 and BRC and won 22 honorary certificates. Its professional quality is trustworthy.
The company has a 23,000m² GMP standardized plant. The production workshop strictly complies with the 6S management standard, with fully automated integrated operations, efficient production, and stable product quality. On the supply chain side, the company has established in-depth cooperation with global raw material suppliers such as Roquette in France, Fonterra in New Zealand, and Tate & Lyle in the UK, providing the company with high-quality raw materials and safeguarding product quality from the source. The company also attaches great importance to the construction of brand terminals. Through precise market layout, it has successfully entered major KA stores and convenience store systems across the country, seizing the market high ground at the retail terminal. Today, sales outlets have covered the whole country, with a total of more than 500,000 outlets. Whether it is a bustling business district or a community street corner, consumers can easily purchase the company's products.
Product Innovation Drives Progress
In the delicious territory of "Dosfarm", its product matrix is rich and diverse, covering five major categories: sugar-free mints, milk tablets and sticks, coffee, soft candy, and solid beverages, which are subdivided into eight series of products to fully meet the diverse taste needs of consumers.
Dosfarm uses the dual-engine strategy of "mint candy expert + second largest dairy product" as a fulcrum to strongly drive the upgrade of its brand strategy. While deepening its presence in the mint candy field and consolidating its expert position, it also focuses on the dairy product track and builds star products into new growth points for the category. Relying on differentiated competitive advantages, it expands the market footprint in all directions and unlocks a new chapter in brand development.