Unbreakable · Empowering Growth | Excerpts from the General Manager’s Speech at the Cultural Festival

                        Unbreakable · Empowering Growth

Since Xinle sorted out the corporate culture in 2017, we have celebrated Xinle’s birthday every year. Every birthday celebration is the infiltration of culture, and it is a powerful embodiment of Xinle’s culture-driven strategy.

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2023 is a critical year for Xinle to “improve quality and increase efficiency”. We must fight this tough battle well. Although the epidemic is lifted this year, the domestic economic environment is still restricted. Many companies have experienced layoffs and closures. However, Xinle is With the joint efforts of everyone, gratifying results have been achieved in the market: the departments that have achieved over 100% accumulatively from the first to the fifth month are: the Ministry of Foreign Trade, the Ministry of E-commerce, and the regions are: Sichuan Chengdu Province, Sichuan Province, and Luxi Liaode District, Beijing District, Shanghai Pudong District and other 15 areas, on behalf of Xinle, I would like to thank everyone for their hard work and hard work.

To win this tough and protracted battle, what we fight for is perseverance and morale. No retreat is the road to victory. Market competition is life and death. There are too many competitors in our industry. Many peers are imitating our products, even at lower prices. What should we do about this market environment? How to survive better? Only by working harder than others, having the courage to fight well and the consciousness of serving the market with all staff, in the present moment where there are so many masters, can we fight for a way out, not afraid that there are many opponents, but that the opponents are more attentive than us, so how do we break the game? 

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The one who wants the same desire wins! Internal and external training, two-wheel drive, strengthening the internal and external cycle, internally we need to coordinate operations, efficient and pragmatic style, pay close attention to fighting hard, accelerate the speed of new product development, strengthen internal strength training, improve organizational efficiency, and become a special force capable of winning battles Troops; strengthen external sales and service capabilities, strengthen terminal infrastructure, improve customer service experience, and become a tiger-wolf team that can fight well, a mighty team, and a fighting team. Orders are the king, performance is the king, and terminals are the king. , the market is king!

To become such a special forces unit, it is necessary to organize a high degree of coordination, to work together when we want to be together, to arm everyone’s mind with culture, to achieve the same goal, the same thinking, and the same action. , everyone has the spirit of fighting, fighting against the market, against opponents, and against ourselves. Only in this way can we become stronger, because we believe in the power of belief and the power of organization! The power of purpose! If you don’t force yourself, you don’t know how good you are, so we need to force everyone’s abilities, to bring out their ability, potential, and perseverance, to show the strength of breastfeeding, and to strive for the first life for one day rather than the second life For thousands of years, our goal is to become a strong player in the industry. To survive, we must live better, and to surpass our opponents, we must surpass ourselves.

From now on, looking inward, Xinle will strengthen its cultural self-improvement, management self-improvement, employee self-improvement, self-reform, less fuss and exaggeration, do a good job in customer service, deepen the market terminal foundation, and continue to promote the high-quality development of the enterprise. We are like a high-speed train, there is no turning back when we start the bow, we can only practice our declaration of integrity with practical actions.

How to practice? Use corporate culture! Use culture to drive business, realize the two-wheel drive of the organization, and create a double-increasing goal: incremental growth, we need: to obtain results from management, and to obtain benefits from the market.

The middle and high level should be active, know people and make good use of them, shift from “decision-making command” to “authorized support”, from problem-oriented to opportunity-oriented, from ability-oriented to market value-oriented, break the internal walls of the department, and become a combat-capable, Elite troops who can command and lead troops to win battles; grassroots employees must run, jump up, become special forces, work fast, work hard, work hard, and be able to do it. Xinle will become a special forces corps that can fight, win if it comes, and fight tough battles after winning. Do you have confidence in winning the battle as a belief?

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Commitment is not about shouting slogans, rejuvenating the country through actual combat, and harming the country with empty talk. Xinle advocates a “integrity” culture that speaks with performance and results, and advocates a cultural atmosphere of affection, love and results!

Culture drives the business and empowers the organization. This year, Xinle launched a series of cultural incentives through the establishment of the concept of integrity, cultural points, and 9 gold honor system, so that those who really have ideals, ambitions, and abilities can stand out, and let everyone A person who works hard and works hard for Xinle gets the rewards he deserves. There is only one in the pot and one in the bowl. It makes everyone a success and a happy family!

Xinle family members, I believe that under the guidance of the “integrity” culture, the guidance of the “quality improvement and efficiency increase” strategy, and the hard work of the team, Xinle people will win if they work together with one heart!


Post time: Jun-09-2023