Ngelixa imarike yeelekese ijongene nokhuphiswano oluqatha lwangaphakathi, ikwajongene nezoyikiso zangaphandle ezivela kwiimveliso zempilo.
Sincoma iibrendi zeelekese, ngakumbi ezo zigxile kwi-candy esebenzayo, zisebenzise iipropati zokunciphisa uxinzelelo lwe-candy kunye nokukhuthaza indalo yemveliso ngokugxininisa umxholo wevithamini kunye neeminerali kunokuba izithako ze-herbal.
Xa kuthelekiswa nokuthatha izongezo zezempilo,I-58% yabaphenduli bazimisele ngakumbi ukusebenzisa imveliso ngendlela yeelekese ukuthomalalisa iimvakalelo zabo, ebonisa ukuba eli lelona thuba likhulu leempawu ze-candy ukukhuphisana neemveliso zempilo yemveli ngokwemigaqo yokusebenza.Izoyikiso kwimarike ye-confectionery ziquka ukunyuka kwe-homogeneity yemveliso kunye nokhuphiswano oluvela kwizongezo zempilo zendabuko ngendlela ye-confectionery.
Ngenxa yoko, iibrendi zeconfectionary kufuneka zisebenze kwaye zibe nentsha kwincasa yemveliso, incasa, kunye nokusebenza ukubetha ulungelelwaniso phakathi kokuzingca kunye nempilo.
Uhlalutyo lweMarike
Ukukhula kukonke bekuzinzile, kwaye i-confectionery esebenzayo isebenze ngokubalaseleyo.
Ngelixa abathengi besiya beqonda malunga nokutya kwabo iswekile yemihla ngemihla, basafuna izinto “ezisempilweni”, ezinjengezithako zendalo kunye nezibonelelo zokusebenza, ezigcina ubhubhane.
Ukukhula kwemarike yeelekese ngexesha lothando.
Ngakolunye uhlangothi, ngenxa yokunyuka kweendleko zemveliso kunye nokuphuculwa okuqhubekayo kwemveliso, kuqikelelwa ukuba izinga lokukhula kwexabiso lilonke lokuthengisa kwimarike ye-confectionery yokuthengisa iya kuthoba, ifikelele kwi-1.64 yezigidi zeetoni ngo-2022 kunye ne-1.65 yezigidi zeetoni ngo-2027.
Uhlalutyo lwabathengi
Izinga lokungena kumajelo angaxhunyiwe kwi-intanethi linyukile.
Izinga lokungena kwiitshaneli ze-intanethi likhule ngokukhawuleza kwiminyaka yakutshanje, ngakumbi phakathi kwesizukulwana esincinci kubandakanya iGeneration Z kunye nesizukulwana sasemva kweminyaka engama-90. Nangona kunjalo, ukuthengwa kweelekese kusaxhomekeke kakhulu kumajelo angaxhunyiwe kwi-intanethi.
Iivenkile ezinkulu/ii-hypermarkets zezona tshaneli zikhethwayo kubathengi (62%), zilandelwa ngamatyathanga evenkile aluncedo (54%) kunye neevenkile ezithengisa ukutya okukhethekileyo (47%).
I-grainy kunye ne-bubbly mouthfeel ithandwa kakhulu.
Uninzi lwabaphenduli babonisa umdla omkhulu kuzo zonke iintlobo zeelekese ezahlukeneyo ezidweliswe kuphando. I-Grainy kunye ne-bubbly zezona zidumileyo.
Ngokukodwa, ukuvakalelwa kwe-bubbly kuthandwa kakhulu phakathi kweeminti (67%), iilekese zeziqhamo (53%), kunye neelekese ezisebenzayo (52%); ngokumangalisayo, i-graininess iphakathi kweemveliso ze-nougat kunye ne-halva
Eyona idumileyo, ngaphezu kwe-80% yabaphenduli ababonisa umdla.
Ukuza kuthi ga ngoku siye saphuhlisa i-Fizzy-Free Candy, enezi mpawu zilandelayo:
1. Incasa esebenzayo
2. Imnandi kwaye inezondlo.
3. Yongeza ngevithamin C.
4. Ixabiso eliphantsi leyunithi yomthengi.
5. Ingasetyenziswa njenge-snack.
Cofa umfanekiso ongentla okanye uqhagamshelane nomthengisi wethu ngeenkcukacha ezithe vetshe.
Imveliso yethu ye-mint engenaswekile ithatha inkqubo ye-mint egcwele iziko. Ilekese enye inencasa ezimbini. Ukuluma enye kunencasa ezimbini. Inokuzisa amava awodwa kumgodi womlomo, kwaye inokuhlaziya ngokufanelekileyo kwaye ikhulule uxinzelelo kunye noxinzelelo. uxinzelelo.
Thatha inzuzo ye-decompression kunye ne-hangover benefits.
Ukuthomalalisa ngokweemvakalelo kubonakala kuyeyona mpembelelo idumileyo yelekese, kunye ne-58% yabaphenduli bakhetha ukutya iilekese kunezongezo zempilo ukuthomalalisa umoya wabo; okwesibini kukuphelisa ukudinwa, okuye kwapheliswa phakathi kweminyaka eli-18 nama-24 ubudala.
Eyona idumileyo phakathi kwabathengi. Ukongeza, i-43% yabaphenduli baphinde babonisa ukukhetha kwiimveliso ze-hangover ngendlela yeelekese, ngakumbi phakathi kwabasetyhini.
Imveliso yethu ye-mint engenaswekile ithatha inkqubo ye-mint egcwele iziko. Ilekese enye inencasa ezimbini. Ukuluma enye kunencasa ezimbini. Inokuzisa amava akhethekileyo kumqolo womlomo, kwaye inokuhlaziya ngokufanelekileyo kwaye ikhulule uxinzelelo kunye neentlungu. uxinzelelo.
Izinto zeMarike
Abathengi baya ngokuya befuna ukutya okunempilo.
Abathengi baxhalaba ngakumbi malunga nokutya kwabo iswekile, kunye ne-58% yabaphenduli abafuna ukunciphisa ukutya kwabo kwe-sucrose yemihla ngemihla. Njengoko kuchaziwe kwi "Dietary Guidelines for Chinese Residents" (2022)" ekhutshwe yi-Chinese Nutrition Society, izikhokelo ezimbini kwezisibhozo zokutya okunokulinganisela zikhankanya iimfuno ezithile "zokusela utywala obuncinci okanye ukungabikho kweswekile". Ukongezelela, kuyafaneleka ukukhankanya ukuba umgaqo "wetyuwa encinci kunye neoli encinci, ukulawula iswekile, kunye nomda wotywala" ugxininisa imfuneko "yokulawula ukufakwa kweeshukela ezongezelelweyo.
Ngexesha elifanayo, abathengi bafuna iimpawu "eziphilileyo", ezifana nezithako zendalo kunye neenzuzo zokusebenza, xa kuthengwa ukutya kunye neziphuzo. Ngokutsho kwedatha yabathengi, i-59% kunye ne-53% yabaphenduli bazimisele ukuhlawula ngakumbi iimveliso ze-confectionary kunye nezithako zendalo kunye neenzuzo zokusebenza, ngokulandelanayo.
Ukukhula kokuqonda ngococeko lomlomo.
Inani leengxaki zomlomo ezikhankanywe ngabathengi liyanda xa kuthelekiswa neminyaka edlulileyo. Ngo-2021, i-50% yabaphenduli bathi baye bafumana iingxaki zomlomo ezi-3 okanye ngaphezulu kwiinyanga ezili-12 ezidlulileyo.
I-40% ngo-2019. Ibonisa ukuba abathengi baye bandisa ulwazi lweengxaki zomlomo kwaye bayaqaphela ngakumbi ukubaluleka kokugcina impilo yomlomo.
Ukulawulwa kweelekese ezisebenzayo kusafuna ukuphuculwa ngakumbi.
NgoFebruwari 2021, uLawulo lukaRhulumente loLawulo lweMarike lukhuphe "iMimiselo malunga naBaxhamli abaFumana ukuFayilwa kokuTya kweMpilo kunye nokusetyenziswa kwabo (uHlelo lwe-2021)" kunye "noFayili wokuFayila iMveliso yeMpilo kunye neeMfuno zobuGcisa"
(2021 version)”, i-gel candy (ijeli) ifakwe ngokusemthethweni kwifomu yedosi yemveliso yokutya. Nangona iilekese ezisebenzayo okwangoku zibandakanyiwe kwifayili yokutya okunempilo, kusafuneka ifumane uphawu lwe "blue hat" ukuze luqinisekiswe njengokutya okunempilo. Kukho iilekese ezimbalwa ezisebenzayo kwimarike kunye ne-logo ye-blue cap, kwaye iimveliso ezingasifumananga esi satifikethi zinokuthathwa kuphela njengokutya okusebenzayo kunokutya okunempilo, nangona ukongezwa kwezinto ezahlukeneyo zesondlo.
IiNdlela eziNtsha zeMveliso
Amabango eProbiotic kunye ne-prebiotic ayanda.
Iimveliso zeConfectionary eziqiniswe ngeeprobiotics kunye ne-prebiotics zinyuka. Nangona i-probiotics kunye ne-prebiotics zihlala zisetyenziselwa ukuphucula ukugaya, ukusetyenziswa kwazo ekunyamekelweni komlomo kuxhaphake kakhulu, ngakumbi kwiimveliso ezikhethekileyo zokunakekelwa komlomo, kunye ne-62% yabathengi abaphononongwa befuna.
Iimveliso zokunakekelwa ngomlomo eziqiniswe ngeprobiotics / prebiotics.
Ukungcamla okutsha kunye nencasa.
Ubume obahlukileyo kunye neencasa zenoveli zibalulekile zokuthenga abaqhubi beelekese kubathengi kwaye zikwazimpawu zeprimiyamu ezidumileyo.
Ukusetyenziswa Ukungena
Abasetyhini kunye nabantu abafunde kakhulu banokuthi batye iswekile.
Uhlalutyo oluthe kratya lwamanani abantu lubonise ukuba abasetyhini ngokubanzi babonisa ukhetho olunamandla kuzo zonke iifom zeelekese ezigutyungelwe kuphando.
Ekubeni isiqabu ngokwasemoyeni nasekudinweni yeyona nto ikhuphisanayo esebenzayo yeelekese ngaphezu kwezongezo zezempilo, iibrendi zeelekese ezisebenzayo zinokubhengeza izibonelelo zazo zokuphelisa uxinzelelo, ngakumbi kubathengi abafundise kakhulu abanokuthi babe ngabasebenzi bengqondo.
Kujoliswe kuGen Z ngeeMints.
Kuwo onke amaqela eminyaka ubudala, abathengi abaneminyaka eyi-18-24 (Gen Z) bakholisa ukubonisa umdla onamandla phantse kuzo zonke iintlobo zeelekese. Nangona kunjalo, owona mahluko mkhulu kudidi lweemints, apho ukungena kokusetyenziswa kweGen Z kwahluka ngamanqaku angaphezu kwe-10 epesenti kwamanye amaqela.
Ixesha lokuposa: Nov-12-2022
