Thaum lub khw muag khoom qab zib tab tom ntsib kev sib tw sab hauv, nws tseem ntsib kev hem sab nraud los ntawm cov khoom kho mob.
Peb pom zoo cov khoom qab zib hom, tshwj xeeb tshaj yog cov tsom rau cov khoom qab zib ua haujlwm, ua kom zoo dua cov khoom qab zib kom txo kev ntxhov siab thiab txhawb lub naturalness ntawm cov khoom los ntawm kev hais txog cov vitamin thiab ntxhia cov ntsiab lus ntau dua li cov khoom xyaw tshuaj ntsuab.
Piv nrog rau kev noj tshuaj ntxiv,58% ntawm cov neeg teb yog txaus siab siv cov khoom hauv daim ntawv ntawm cov khoom qab zib kom soothe lawv cov kev xav, qhia tias qhov no yog lub sijhawm loj tshaj plaws rau cov khoom qab zib hom kev sib tw nrog cov khoom noj qab haus huv raws li kev ua haujlwm.Kev hem thawj rau kev ua lag luam khoom noj khoom haus suav nrog nce cov khoom sib xws thiab kev sib tw los ntawm cov tshuaj kho mob ib txwm muaj nyob rau hauv daim ntawv ntawm confectionery.
Yog li ntawd, cov khoom noj khoom haus yuav tsum tau ua kom nquag plias thiab tsim tshiab hauv cov khoom saj, tsw, thiab kev ua haujlwm kom muaj kev sib npaug ntawm kev ua siab ntev thiab kev noj qab haus huv.
Kev Ntsuam Xyuas Kev Lag Luam
Kev loj hlob tag nrho yog ruaj khov, thiab kev ua haujlwm ntawm cov khoom qab zib ua tau zoo.
Thaum cov neeg siv khoom tau paub ntau ntxiv txog lawv qhov kev noj qab haus huv txhua hnub, lawv tseem tab tom nrhiav "kev noj qab haus huv" cov yam ntxwv, xws li cov khoom xyaw ntuj thiab cov txiaj ntsig ua haujlwm, uas txhawb nqa tom qab kis thoob qhov txhia chaw.
Kev hlub-era khoom qab zib kev lag luam loj hlob.
Ntawm qhov tod tes, vim tias cov nqi tsim khoom nce ntxiv thiab kev hloov kho cov khoom tas mus li, nws tau kwv yees tias qhov kev loj hlob ntawm tag nrho cov khoom muag hauv khw muag khoom noj khoom haus yuav qeeb, nce mus txog 1.64 lab tons hauv 2022 thiab 1.65 lab tons hauv 2027.
Consumer Analysis
Kev nkag mus ntawm offline channel tau nce.
Kev nkag mus ntawm cov channel hauv online tau loj hlob sai nyob rau xyoo tas los no, tshwj xeeb tshaj yog cov tub ntxhais hluas nrog rau Generation Z thiab tiam tom qab 90s. Txawm li cas los xij, kev yuav khoom qab zib tseem vam khom ntau ntawm cov channel offline.
Cov khw muag khoom loj / cov khw muag khoom loj yog cov channel nyiam rau cov neeg siv khoom (62%), ua raws li cov khw muag khoom yooj yim (54%) thiab cov khw muag khoom noj txom ncauj tshwj xeeb (47%).
Ib tug grainy thiab bubbly mouthfeel yog nrov heev.
Cov neeg teb feem ntau tau hais txog kev txaus siab rau txhua qhov saj ntawm ntau hom khoom qab zib uas tau teev tseg hauv daim ntawv ntsuam xyuas. Grainy thiab bubbly yog qhov nrov tshaj plaws.
Tshwj xeeb, bubbly xav tias nyiam tshaj plaws ntawm mints (67%), txiv hmab txiv ntoo candies (53%), thiab cov khoom qab zib ua haujlwm (52%); unsurprisingly, graininess yog ntawm nougat thiab halva khoom
Qhov nrov tshaj plaws, nrog ntau dua 80% ntawm cov neeg teb qhia kev txaus siab.
Txog qhov kawg no peb tau tsim Fizzy Qab Zib Qab Zib Qab Zib, uas muaj cov yam ntxwv hauv qab no:
1. Effervescent saj
2. Noj qab thiab noj qab nyob zoo.
3. Ntxiv nrog rau cov vitamin C.
4. Tus nqi qis tus neeg siv khoom.
5. tuaj yeem siv ua khoom noj txom ncauj.
Nyem rau daim duab saum toj no lossis tiv tauj peb tus neeg muag khoom kom paub meej ntxiv.
Peb cov khoom tsis muaj qab zib mint txais cov txheej txheem mint hauv nruab nrab. Ib qho khoom qab zib muaj ob yam khoom qab zib. Ib qho me me muaj ob qhov tsw. Nws tuaj yeem nqa qhov kev paub tshwj xeeb rau lub qhov ncauj kab noj hniav, thiab tuaj yeem ua kom zoo dua qub thiab txo qhov nro thiab nruj. siab.
Siv qhov zoo ntawm decompression thiab hangover cov txiaj ntsig.
Kev xav soothing zoo li yog cov khoom qab zib nrov tshaj plaws, nrog 58% ntawm cov neeg teb nyiam noj cov khoom qab zib ntau dua li kev noj qab haus huv los soothe lawv lub siab; qhov thib ob yog los txo kev qaug zog, uas yog tshem tawm ntawm cov hnub nyoog ntawm 18 thiab 24.
Qhov nrov tshaj plaws ntawm cov neeg siv khoom. Tsis tas li ntawd, 43% ntawm cov neeg teb kuj tau qhia txog kev nyiam rau cov khoom hangover nyob rau hauv daim ntawv ntawm cov khoom qab zib, tshwj xeeb tshaj yog cov poj niam.
Peb cov khoom tsis muaj qab zib mint txais cov txheej txheem mint hauv nruab nrab. Ib qho khoom qab zib muaj dual flavors. Ib qho me me muaj ob qhov tsw. Nws tuaj yeem nqa qhov kev paub tshwj xeeb rau lub qhov ncauj kab noj hniav, thiab tuaj yeem ua kom zoo dua qub thiab txo qhov nro thiab mob. siab.
Kev Ua Lag Luam
Cov neeg tau txais kev pab nce nrhiav noj qab nyob zoo.
Cov neeg siv khoom muaj kev txhawj xeeb ntxiv txog lawv cov piam thaj kom tsawg, nrog 58% ntawm cov neeg teb xav txo lawv cov sucrose noj txhua hnub. Raws li tau hais hauv "Cov Lus Qhia Txog Kev Noj Qab Haus Huv rau Cov Neeg Nyob Hauv Suav (2022)" tau tshaj tawm los ntawm Tuam Tshoj Nutrition Society, ob ntawm yim cov lus qhia rau kev noj zaub mov kom sib luag tau hais txog cov cai tshwj xeeb rau "kev haus dej tsawg lossis tsis muaj qab zib". Tsis tas li ntawd, nws tsim nyog hais tias lub hauv paus ntsiab lus ntawm "tsawg ntsev thiab roj tsawg, tswj cov piam thaj, thiab haus cawv" kuj tseem hais txog qhov yuav tsum tau "tswj kev noj cov suab thaj ntxiv.
Tib lub sijhawm, cov neeg siv khoom tab tom nrhiav "kev noj qab haus huv" nta, xws li cov khoom xyaw ntuj thiab cov txiaj ntsig zoo, thaum mus yuav khoom noj thiab dej haus. Raws li cov neeg siv khoom cov ntaub ntawv, 59% thiab 53% ntawm cov neeg teb tau txaus siab them nyiaj ntau dua rau cov khoom noj khoom haus nrog cov khoom xyaw ntuj thiab cov txiaj ntsig ua haujlwm, feem.
Kev loj hlob kev paub txog kev huv ntawm qhov ncauj.
Cov teeb meem ntawm qhov ncauj hais los ntawm cov neeg siv khoom tau nce ntxiv piv rau xyoo dhau los. Xyoo 2021, 50% ntawm cov neeg teb hais tias lawv tau ntsib 3 lossis ntau dua qhov ncauj qhov ncauj hauv 12 lub hlis dhau los, siab dua
40%.
Txoj cai ntawm cov khoom qab zib ua haujlwm tseem yuav tsum tau ua kom zoo dua ntxiv.
Thaum Lub Ob Hlis Ntuj xyoo 2021, Lub Xeev Pawg Tswj Xyuas Kev Tswj Xyuas Kev Lag Luam tau tshaj tawm "Cov Cai Lij Choj ntawm Cov Khoom Siv Rau Kev Noj Qab Haus Huv thiab Kev Siv Khoom Noj (2021 Tsab)" thiab "Cov Khoom Siv Khoom Noj Khoom Noj Khoom Noj thiab Cov Khoom Siv Khoom Noj"
(2021 version)”, cov khoom qab zib gel (jelly) tau raug suav nrog hauv daim ntawv thov noj qab haus huv cov khoom noj ntau npaum li cas. Txawm hais tias cov khoom qab zib ua haujlwm tam sim no suav nrog hauv cov ntaub ntawv noj qab haus huv, nws tseem yuav tsum tau txais lub logo "blue hat" kom tau lees paub tias yog zaub mov noj qab haus huv. Tsuas muaj ib tug puv tes ntawm cov khoom qab zib ua haujlwm nyob rau hauv kev ua lag luam nrog lub logo xiav lub kaus mom, thiab cov khoom uas tsis tau txais daim ntawv pov thawj no tsuas yog suav tias yog cov khoom noj muaj txiaj ntsig zoo dua li cov zaub mov noj qab haus huv, txawm tias muaj ntau yam khoom noj khoom haus ntxiv.
Cov Khoom Siv Tshiab
Probiotic thiab prebiotic thov tau nce.
Confectionary khoom fortified nrog probiotics thiab prebiotics tau nce. Thaum probiotics thiab prebiotics feem ntau yog siv los txhim kho kev zom zaub mov, lawv siv hauv kev saib xyuas qhov ncauj kuj nce ntxiv, tshwj xeeb tshaj yog nyob rau hauv cov khoom tshwj xeeb hauv qhov ncauj, nrog 62% ntawm cov neeg siv khoom tshawb fawb xav tau.
Cov khoom kho qhov ncauj muaj zog nrog probiotics / prebiotics.
Lub saj thiab saj.
Cov textures tshwj xeeb thiab cov khoom tshiab yog qhov tseem ceeb ntawm kev yuav khoom tsav tsheb rau cov neeg siv khoom qab zib thiab tseem yog cov yam ntxwv nrov.
Kev noj qab haus huv
Cov poj niam thiab cov neeg kawm ntawv qib siab feem ntau yuav noj qab zib.
Kev soj ntsuam pej xeem ntxiv tau qhia tias cov poj niam feem ntau pom muaj kev nyiam tshaj plaws rau txhua daim ntawv khoom qab zib hauv daim ntawv ntsuam xyuas.
Txij li thaum lub siab xav thiab qaug zog yog qhov kev sib tw ua haujlwm zoo tshaj plaws ntawm cov khoom qab zib tshaj li kev noj qab haus huv, cov khoom qab zib ua haujlwm tuaj yeem tshaj tawm lawv cov txiaj ntsig kev ntxhov siab, tshwj xeeb tshaj yog rau cov neeg tau txais kev paub zoo uas muaj feem yuav ua rau cov neeg ua haujlwm puas hlwb.
Targeting Gen Z nrog Mints.
Thoob plaws txhua pab pawg hnub nyoog, cov neeg siv khoom hnub nyoog 18-24 (Gen Z) nyiam pom muaj kev txaus siab rau yuav luag txhua hom khoom qab zib. Txawm li cas los xij, qhov sib txawv loj tshaj plaws yog nyob rau hauv mints qeb, qhov twg Gen Z qhov kev nkag mus rau qhov sib txawv los ntawm ntau dua 10 feem pua cov ntsiab lus los ntawm lwm pab pawg.
Lub sij hawm xa tuaj: Nov-12-2022
