On June 25, the 2020 meeting of strategic partners of urban ranching was held in Sanya, Hainan Province, under the brand name urban ranching of Guangdong Xinle Food Co. , Ltd. . 2021. High-level leaders of Xinle Food Company, thousands of distributors and media representatives from all walks of life attended the meeting to witness the event together.
With the theme of “Dare to move the future, the final outcome of the first World War”, the conference shared the current product innovation achievements and future global strategic layout of urban ranching brands. In the post-pandemic era, encourage all global partners working with urban ranches to take the first steps of the future.
Based on the huge market demand for future health functional products, Dosfarm have launched more scientific and innovative product segmentation positioning, breaking the industry conventions, fearless of challenges and pioneering and innovative, from Leisure Candy to multi-dimensional health food distribution, create more competitive innovative products for consumers to bring a new healthy and delicious experience.
Process Innovation: for the driving family ingenuity to create a new product car sandwich sugar-free mints. The Sandwich “Core”process is the world’s first application of image positioning technology, pharmaceutical-grade equipment workshop for product quality escort; in order to more ergonomically, the bottle process through more than 1,800 days of repeated drilling, 281 times of testing and polishing, seven patents were awarded.
Fashion Innovation: In recent years, “She”economic market booming, urban ranches actively explore consumer market demand segmentation, “Food and makeup”lipstick pack sugar-free Mints emerged. Three kinds of fruit taste, meet the taste buds at the same time, but also added sodium hyaluronate, Collagen and prebiotics, so refined women elegant food tonic. Innovative Lipstick Design, Fashion Compact, more attractive to young women in the workplace.
Packaging innovation: to give products more emotional attributes, can let the brand and consumers to establish a strong relationship, contribute to the long-term development of the brand. Sugar-free mints, loaded with Social Features, interact with consumers through original IP “Toot-toot-cat”and “Confession quotations”in a more story-driven packaging.
FORMULA INNOVATION: Focus on product quality of urban ranches focus on the pursuit of high-quality life of family consumers, to provide higher standards of products. New Upgrade 81 milk tablets imported from New Zealand milk, milk powder content of up to 81% , full milk flavor. Do's Farm have teamed up with the South China University of Technology to develop in depth formula for dairy products that add functional nutrients to make them more suitable for children and maintain low burden and high health standards. The global original “6d”soft craft, causes the milk piece the taste to be soft, the entrance melts, is more suitable for the child edible.
Epidemic for the candy industry is an unprecedented “Test”, it forces enterprises to practice “Internal merit”, optimize products and services. Only the enterprises that survive the storm are the real gold after the big waves have washed away the sand. In the future, we take the better service as the initial intention, will certainly make the more substantial development and the progress in the candy industry.
Post time: Jun-26-2020
