Nepo musika wemaswiti wakatarisana nemakwikwi anotyisa emukati, anotarisanawo nekutyisidzirwa kwekunze kubva kune zvigadzirwa zvehutano.
Tinokurudzira mabhureki ezvihwitsi, kunyanya ayo anonangana nezvihwitsi anoshanda, atore mukana wezvihwitsi zvinoderedza kushushikana uye kusimudzira hunhu hwechigadzirwa nekusimbisa mavhitamini nemamineral zvirimo kwete zvemishonga.
Zvichienzaniswa nekutora mishonga yehutano,58% yevakabvunzwa vanonyanya kuda kushandisa zvigadzirwa muchimiro chesiwiti kunyaradza manzwiro avo, zvichiratidza kuti uyu ndiwo mukana mukuru wezvihwitsi kukwikwidzana nezvigadzirwa zvehutano zvechinyakare maererano nekushanda.Kutyisidzira kumusika weconfectionery kunosanganisira kuwedzera chigadzirwa homogeneity uye kukwikwidza kubva kune yechinyakare hutano hwekuwedzera muchimiro che confectionery.
Nekuda kweizvozvo, maconfectionary brands anofanirwa kuve anoshanda uye ane hunyanzvi mukuravira kwechigadzirwa, kuravira, uye kushanda kwekuita kuenzanisa pakati pekuzvida uye hutano.
Market Analysis
Kukura kwese kwaive kwakagadzikana, uye inoshanda confectionery yakaitwa zvine mukurumbira.
Nepo vatengi vari kuramba vachiziva nezvekudya kwavo shuga kwemazuva ese, vachiri kutsvaga "ane hutano" maficha, senge masikirwo ezvakasikwa uye mabhenefiti anoshanda, anochengetedza denda.
Love-era candy musika kukura.
Kune rimwe divi, nekuda kwekukwira kwemitengo yekugadzira uye kuenderera mberi kwekuvandudzwa kwechigadzirwa, zvinofungidzirwa kuti kukura kwehuwandu hwekutengesa huwandu mumusika wekutengesa confectionery huchadzikira, hunosvika 1.64 miriyoni matani muna 2022 uye 1.65 miriyoni matani muna 2027.
Consumer Analysis
Mwero wekupinda kwezviteshi zvisina Indaneti wawedzera.
Mwero wekupinda wematanho epamhepo wakakura nekukurumidza mumakore achangopfuura, kunyanya pakati pechizvarwa chechidiki kusanganisira Generation Z uye post-90s chizvarwa. Nekudaro, kutengwa kwemaswiti kuchiri kutsamira zvakanyanya pamatanho ekunze.
Masupermarket/hypermarkets ndiyo chiteshi chinofarirwa nevatengi (62%), ichiteverwa nemacheni ezvitoro (54%) uye zvitoro zvezvikafu zvakakosha (47%).
A grainy uye bubbly mouthfeel yakakurumbira zvikuru.
Vazhinji vakapindura vakaratidza kufarira kwakasimba mune zvese zvinonaka zvemhando dzakasiyana dzezvihwitsi zvakanyorwa muongororo. Grainy uye bubbly ndiyo inonyanya kufarirwa.
Kunyanya, kunzwa kwebubbly kunonyanya kufarirwa pakati peminti (67%), michero candies (53%), uye inoshanda candies (52%); zvisingashamisi, zviyo zviri pakati nougat uye halva zvigadzirwa
Inonyanya kufarirwa, ine vanopfuura 80% yevakapindura vachiratidza kufarira.
Kuti izvi zviitike isu takagadzira Fizzy Sugar-isina Pipi, ine zvinotevera maficha:
1. Effervescent kuravira
2. Inonaka uye Inovaka muviri.
3. Wedzera vhitamini C.
4. Mutengo wemutengi wakaderera.
5. Inogona kushandiswa sechikafu.
Dzvanya mufananidzo uri pamusoro kana kubata mutengesi wedu kuti uwane rumwe ruzivo.
Yedu shuga-isina mint chigadzirwa chinotora iyo yepakati-yakazadzwa mint process. Siwiti imwe ine zvinonaka zvakapetwa kaviri. Kuruma kumwe kune zvinonaka zviviri. Inogona kuunza yakasarudzika chiitiko kune yemuromo mhango, uye inogona kunyatso zorodza uye kudzoreredza kushushikana uye kushushikana. pressure.
Tora mukana we decompression uye hangover mabhenefiti.
Kunyevenutsa mwoyo kunoratidzika kuva kunonyanya kufarirwa kuita zvihwitsi, ne 58% yevakabvunzwa vanoda kudya zvihwitsi panzvimbo pehutano hwekuwedzera kunyaradza manzwiro avo; yechipiri ndeyekubvisa kuneta, uko kunobviswa pakati pemakore 18 ne24.
Iyo inonyanya kufarirwa pakati pevatengi. Pamusoro pezvo, 43% yevakapindura vakaratidzawo kufarira kune zvigadzirwa zve hangover nenzira yemapipi, kunyanya pakati pevakadzi.
Yedu shuga-isina mint chigadzirwa chinotora iyo yepakati-yakazadzwa mint process. Imwe siwiti ine mbiri mbiri. Kuruma kumwe kune zvinonaka zviviri. Inogona kuunza yakasarudzika chiitiko kune yemuromo mhango, uye inogona kunyatso zorodza uye kudzoreredza kushushikana uye kurwadziwa. pressure.
Market Factors
Vatengi vanowedzera kutsvaga kudya kunovaka muviri.
Vatengi vari kuwedzera kunetseka nezvekudya kwavo shuga, ne58% yevakapindura vachida kuderedza kudya kwavo kwezuva nezuva sucrose. Sezvakataurwa mu "Dietary Guidelines for Chinese Residents (2022)" yakabudiswa neChinese Nutrition Society, maviri pamasere emitemo yezvokudya zvine mwero inotaura zvinodikanwa zve "kunwa zvishoma kana kusanwa zvinwiwa zvine shuga". Mukuwedzera, zvakakosha kutaura kuti nheyo ye "munyu shoma uye mafuta mashoma, kudzora shuga, uye muganhu wedoro" inosimbisawo kudiwa kwe "kudzora kunwa kweshuga yakawedzerwa.
Panguva imwecheteyo, vatengi vari kutsvaga "hutano" zvinhu, zvakadai sezvigadzirwa zvechisikigo uye zvikomborero zvekushanda, pavanenge vachitenga zvokudya uye zvinwiwa. Zvinoenderana nedatha yevatengi, 59% uye 53% yevakapindura vakagadzirira kubhadhara zvakanyanya kune zvigadzirwa zve confectionary zvine zvakasikwa zvinongedzo uye zvinoshanda zvakanaka, zvichiteerana.
Kuwedzera kuziva nezvehutsanana hwemukanwa.
Nhamba yezvinetso zvemuromo zvinotaurwa nevatengi iri kuwedzera kana ichienzaniswa nemakore apfuura. Muna 2021, 50% yevakapindura vakati vakasangana nematambudziko matatu kana anopfuura emuromo mumwedzi gumi nemaviri yadarika, akakwira kupfuura.
40% muna 2019. Zvinoratidza kuti vatengi vakawedzera ruzivo rwezvinetso zvemuromo uye vari kuwedzera kuziva kukosha kwekuchengetedza utano hwemuromo.
Kudzorwa kwe candy inoshanda kuchiri kuda kuwedzeredzwa kunaka.
Muna Kukadzi 2021, iyo State Administration yeMusika Regulation yakapa iyo "Mitemo yeInowanikwa Inowanikwa Yehutano Chikafu Kuisa uye Kushandisa Kwavo (2021 Edition)" uye "Health Chikafu Kuisa Chigadzirwa Mafomati uye Tekinoroji Zvinodiwa"
(2021 vhezheni)", iyo gel candy (jelly) yakaverengerwa zviri pamutemo mune yehutano chikafu chekuisa chigadzirwa dosage fomu. Kunyangwe zvihwitsi zvinoshanda parizvino zvinosanganisirwa mukuchengetedza chikafu chehutano, ichiri kuda kuwana iyo "blue hat" logo kuti isimbiswe sechikafu chehutano. Kune mashoma mashoma e candies anoshanda pamusika ane blue cap logo, uye zvigadzirwa zvisina kuwana chitupa ichi zvinogona kungoonekwa sechikafu chinoshanda kwete chikafu chine hutano, kunyangwe nekuwedzera kwezvinhu zvakasiyana zvinovaka muviri.
New Product Trends
Probiotic uye prebiotic zvirevo zviri kuwedzera.
Confectionary zvigadzirwa zvakasimbiswa neprobiotics uye prebiotics zviri kuwedzera. Nepo maprobiotics uye prebiotics achiwanzo shandiswa kuvandudza kugaya, kushandiswa kwavo mukuchengetwa kwemuromo kuri kuwedzerawo kuwanda, kunyanya muzvigadzirwa zvemhando yepamusoro, ne62% yevatengi vakaongororwa vachida.
Zvigadzirwa zvekuchengeta zvemuromo zvakasimbiswa neprobiotics / prebiotics.
Innovative kuravira uye kuravira.
Akasarudzika mameseji uye novel flavour akakosha ekutenga madhiraivha evatengi zvihwitsi uye zvakare ane mukurumbira maprimiyamu maficha.
Kushandisa Kupinza
Vakadzi uye vanhu vakadzidza zvikuru vanowanzodya shuga.
Kumwe kuongorora kwehuwandu hwevanhu kwakaratidza kuti vakadzi kazhinji vairatidza kuda kwakasimba kune ese mapipi mafomu akafukidzwa muongororo.
Sezvo kusununguka mupfungwa uye kuneta ndiko kunonyanya kukwikwidza kushanda kunobatsira kwezvihwitsi pamusoro pezvehutano zvinowedzera, zvihwitsi zvinoshanda zvinogona kushambadza mabhenefiti avo ekuderedza kushushikana, kunyanya kuvatengi vakadzidza zvakanyanya avo vangangove vashandi vepfungwa.
Kutarisa Gen Z neMints.
Mumazera ese emazera, vatengi vane makore 18-24 (Gen Z) vanowanzoratidza kufarira kwakasimba munenge marudzi ese emapipi. Nekudaro, musiyano mukuru uri muchikamu chemints, uko kupinza kweGen Z kunosiyana neanopfuura gumi muzana kubva kune mamwe mapoka.
Nguva yekutumira: Nov-12-2022
